In a bid to bring transparency in online real estate search
to new heights, RealtyTrac has baked a batch of data on unpalatable
neighborhood characteristics into its listing detail pages.
The information — which could be construed as a massive
collection of red flags — includes the location and details of environmental
hazards such as underground spills, polluters and hazardous waste sites, as
well as former drug labs, sex offenders and building permit activity.
RealtyTrac evens the playing field between heart and mind by
helping consumers see behind the air-brushed perfection of typical real estate
information.
RealtyTrac obtains most of its inventory through listing
syndicator ListHub rather than IDX feeds. But in a growing number of markets
where broker members of the RealtyTrac Network supply the site with IDX feeds,
listings represented by all brokers participating in IDX — not just RealtyTrac’s
partners — are accompanied by information on nearby criminal and sex offenders,
environmental hazards, and other information that could rattle listing brokers
and their seller clients.
RealtyTrac is importing the new neighborhood data from the
Homefacts.com, which it acquired in 2012. Like Homefacts.com, RealtyTrac’s
local information, including the information it’s just added, appears in
“tiles” that paint a picture of a listing’s surroundings.
For more information visit http://findneworleansproperties.com/
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